Privacy Policy
Last Updated: January 2026
Plough and Arrow Worcestershire ("we," "us," "our," or "Company") operates the ploughandharrowworcestershire.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered in connection with our site (the "Website").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using this Website, you acknowledge that you have read and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in various ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide through forms, surveys, or communications.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, device identifiers, and referral source.
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and interaction patterns with our Website.
- Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section below).
How We Use Information
We use the information we collect for various purposes, including:
- Providing and improving Website functionality and user experience.
- Conducting analytics and understanding user behaviour to enhance our content and services.
- Affiliate tracking and commission management with casino and betting site partners.
- Sending marketing communications, newsletters, and promotional content (with your consent where required).
- Monitoring and preventing fraudulent activity and security breaches.
- Complying with legal obligations and responding to lawful requests from authorities.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Website functionality (e.g., session management).
- Analytics Cookies: Track user behaviour to understand how visitors use our Website and identify improvements.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and betting sites for commission purposes.
- Marketing Cookies: Enable retargeting and personalised advertising across platforms.
- Third-Party Cookies: Placed by our partners and service providers for analytics and advertising.
Managing Your Cookie Preferences:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. You may also opt out of analytics and marketing cookies through industry opt-out mechanisms and third-party cookie consent tools.
Third-Party Links
Our Website contains affiliate links and references to third-party websites, including casino operators and betting sites. We are not responsible for the privacy practices, content, or policies of these external sites. Your use of third-party websites is governed by their respective privacy policies, and we strongly encourage you to review them before providing any personal information or engaging with their services.
We do not control how third-party operators use data collected through referral links, and your interactions with them are at your own risk.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request your data in a structured, commonly used, machine-readable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Rights Related to Automated Decision-Making: Request human review of automated decisions affecting you.
To exercise these rights, contact us using the details provided in the Contact Us section below. We will respond to valid requests within 30 days (or as required by law).
If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Retention periods vary depending on the type of data and context:
- Account Data: Retained for the duration of your relationship with us and for a reasonable period thereafter for legal compliance.
- Marketing Data: Retained until you unsubscribe or withdraw consent.
- Analytics Data: Generally retained for up to 26 months.
- Affiliate Tracking Data: Retained in accordance with affiliate programme requirements, typically 12โ24 months.
Once retention periods expire, data is securely deleted or anonymised, unless we are legally required to retain it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
We will endeavour to respond to your inquiry within 30 days of receipt. For data subject rights requests, please clearly indicate your request and provide sufficient information to identify you.